With the highly anticipated ‘Fifty Shades of Grey’ movie on it’s way, clearly folks are interested in – or at least curious about – the BDSM scene.

In fact, the book on which the movie is based sold over 100 million copies worldwide, and became the fastest selling paperback of all time.

This inspired our Pornhub statisticians (not unlike a group of horny housewives) to look a little deeper into BDSM. What countries watch the most BDSM videos? What US States watch the most BDSM videos? And what BDSM terms are they most likely to search for?

Also see: James Franco’s ‘Kink’ trailer explores BDSM

That’s bound to be interesting since we know BDSM is an overlapping abbreviation for Bondage and Discipline (BD), Dominance and Submission (DS), Sadism and Masochism (SM). Like so many things in life, what books can’t teach you, Pornhub can. Are you curious yet? Then read on.

Dominant BDSM Search Terms

First off, we had to determine the top BDSM terms that Pornhub users search for. In order of worldwide popularity, those terms are punish, bondage, slave, bdsm, dominate, submission, latex, spanking, bound, dominatrix and whip. Worldwide, these terms account for 1.27% of all Pornhub searches.

BDSM Search Terms
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BDSM Positions Worldwide

To see how BDSM interests varied around the world, we chose 24 countries and ranked them by the proportion of their searches for BDSM related terms. Some countries literally dominated the list like Austria at 1.87% (the highest we counted) followed by Germany, Denmark and Finland all above 1.6%. The lowest countries we recorded were Portugal (0.36%) and Brazil (0.79%) – clearly they’re content submissively bottoming our list.

Also see: Beginners guide to BDSM

In North America, the Canadians beat (or should we say whipped) the Americans butts with 1.31% versus 1.18%. China and Japan had equal BDSM interests at 1.1%, although we should note that tracking China’s habits is challenging since online porn is ‘officially’ restricted there – but hey, where there’s a willy, there’s a way. India’s vast population was a middle-of-the-road 1.39%, and in the Southern Hemisphere, 1.36% of Australians liked their porn BDSM style.

Visit PornHub for more details.

About BDSM

BDSM is a variety of erotic practices involving dominance and submission, role-playing, restraint, and other interpersonal dynamics. Given the wide range of practices, some of which may be engaged in by people who do not consider themselves as practicing BDSM, inclusion in the BDSM community or subculture is usually dependent on self-identification and shared experience. 

Interest in BDSM can range from one-time experimentation to a lifestyle.


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