Vocativ partnered with Pornhub to look at how preferences change as we get older.

(One example: “stepmom” is a popular search term for 20-somethings, but 50-year-olds prefer “massage”).

Depending on whom you ask, up to 90 percent of men and 31 percent of women watch porn on a semi-regular to regular basis.

And while some research scientists extoll its benefits and others bemoan our increasing “addiction” to pornography, one thing is clear: Humans like to watch porn, and have done so in one form or another since the beginning of recorded time. Just ask our paleolithic ancestors.

What porn people are viewing according to PornHub
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In a collaboration with Pornhub, we discovered viewing preferences evolve with age, and not only that, the amount and type of pornography we consume has as much to do with the period of our sexual awakening (searches for “Sasha Grey” vs. “Jenna Jameson”) as it does with general age-related bias (“MILFs” vs. “grannies”). But that’s just the beginning.

Young Men Watch The Most Porn. Duh.

Based on Pornhub’s data, porn never goes out of style, with everyone from 18-year-olds to the 65+ set indulging. (There are no doubt more than a few minors accessing pornographic sites, but the data for that demographic is notoriously unreliable.)

But from the available data, it’s clear that the younger you are, the more likely you are to view porn.

The 18-24 population accounts for 31 percent of all porn accessed on Pornhub, followed closely by ages 25-34 with a 30-percent share.

Things drop off sharply after this and gradually decline as we age. The average age for men who watch porn is 36 and women is 34.

What’s particularly notable is the gender breakdown: Men, as a rule, watch more porn and dominate every age category; but proportionally, females ages 18-to-24 watch 5 percent more porn than their male counterparts.

You can find porn watchers anywhere, but depending on where you are in the world, the average age of the consumer fluctuates.

Japan has a fairly astonishing average user age of 41.1. At 35.5 years, the U.S. is just above the global average —and more than five years above India’s average viewer of 30.3 years.

Keep in mind, though, that more than half of India’s population is under the age of 25.

See the full article on porn here