LOS ANGELES — Twitter owner Elon Musk announced this morning an official shadowbanning policy, which will result in what he considers “negative/hate tweets” being “deboosted and demonetized.”
This is a rare admission of platform-wide shadowbanning by any principal of a major social media service. Adult industry and sex workers accounts have repeatedly denounced discriminatory practices by Twitter, Instagram and other platforms through shadowbanning, including what Musk today admittedly called “deboosting and demonetization.”
“New Twitter policy is freedom of speech, but not freedom of reach,” Musk tweeted this morning. “Negative/hate tweets will be max deboosted & demonetized, so no ads or other revenue to Twitter. You won’t find the tweet unless you specifically seek it out, which is no different from rest of Internet.”
It is unclear what Musk meant specifically by “max deboosted & demonetized,” or what the parameters of this “maximum” shadowbanning would be.
Musk also did not clarify as of today what he considers “negative/hate tweets,” or what the process would be to determine and/or appeal such a designation.
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