Lovehoney, the online sex retailer, has seen sales of spreader bars rocket after the much anticipated Fifty Shades Darker was premiered at the end of last week.
Over the weekend prior to Valentine’s Day, sales across Lovehoney’s seven websites have increased by 221%.
Alice Little, Head of Online Trading, commented: “We were beyond excited to see the film and we were all on tenterhooks to see what Christian was going to whip out this time round.
The way in which the spreader bar was treated in the film was fun and unexpected. There’s been a massive surge in spreader bar sales over the film’s opening weekend, showing how much people have been inspired to add some Fifty Shades Darker magic to their own bedrooms.
We’ve also seen a huge increase in nipple clamps (not as scary as they sound) and we’re on course to see another spike in silver ball sales – following the Great Silver Ball Shortage of 2012 after the books were first published.”
How to Use a Spreader Bar Leg Restraint | Bondage Gone Wilde
Jess Wilde, Lovehoney’s in-house bondage expert was quick off the mark to let consumers know what a spreader bar is and how to use them. A vlog was posted on the Lovehoney blog almost immediately after the premiere.
Find out how to use a spreader bar for leg restraint and better sex, with Jess Wilde.
Whether you’ve been curious about leg spreaders for a while, or have had your interests peaked by the new Fifty Shades Darker film, here I give you the run down on why people use spreader bars and how they can enhance kinky and vanilla sex.
I even show you 6 different types of leg restraint to get you started. Other videos you might like:
How to Talk About Bondage with Your Partner | Asking for Kinky Sex
Top 10 Bondage Mistakes (and How Not to Make Them)
Founded in 2002, Lovehoney is now the largest online sex toy retailer in the UK and is growing rapidly internationally as a retailer, manufacturer and distributor. Our website and sex toy brands are known and loved (yes, literally) around the world.
Our focus on exceptional customer service, product innovation, website usability and creative marketing keeps us at the forefront of developments in sexual wellbeing and ecommerce.
Lovehoney is rated “outstanding” in more than 80,000 reviews on the independent customer review site Shopzilla. Shopzilla rate 22 shopping factors including product selection, price, speed of delivery and quality of customer care.
Trade Awards for Lovehoney
EROTIX Awards – Best Sales Team and Most Innovative Business Strategy for Licensing
The Queen’s Award for Enterprise – International Trade (UK)
BDSM Product of the Year – Fifty Shades of Grey Keep Still Over the Bed Cross Restraint, StorErotica Adult Industry Awards (US)
Best Licensed Product – Motörhead Official Pleasure Collection, LIMA Licensing Awards
Progressive Pleasure Products Company of the Year – XBIZ Adult Industry Awards
Best Brand – Fifty Shades of Grey, SIGN Magazine Awards
Highest Mainstream Appeal – Motörhead The Official Pleasure Collection, EAN Magazine Awards
Outstanding Services to the Industry – Fifty Shades of Grey, EAN Magazine Awards