Lovehoney are delighted to announce the appointment of Jade Bawa as International Sales Executive for Europe, Australia and New Zealand.

Jade Bawa joins Lovehoney’s award-winning Trade Sales Team from UK distributor, ABS Holdings.

Jade’s responsibilities will include client servicing for both existing and new clients worldwide, and day-to-day support for the growing trade team in exploring and expanding new territories of business.

“Jade is very knowledgeable of the industry and we’re excited to have her onboard to assist with highly anticipated product launches next year.”

The team are excited to have a fresh pair of eyes on account management and look forward to utilising Jade’s extensive experience working within distribution channels and trade shows.

Commenting on Jade’s arrival to the team, International Sales Manager Jim Primrose said: “We are thrilled to welcome Jade to the Lovehoney trade team. Her appointment comes just in time for the next Fifty Shades of Grey movie, and we’re sure she’ll hit the ground running at such a busy time.”

Jade Bawa commented: “I have been aware of Lovehoney for some time and am extremely excited to join such a successful and ambitious team. I look forward to building Lovehoney’s brands and to getting to know clients across the world.

“Lovehoney is a great business and I have already been made to feel a part of the Lovehoney Trade Sales Team.”

Jade is based in the South of England in a seaside town named Bournemouth. She is a self-confessed shoeaholic, and currently brushing up on her French language skills at the prospect of more international travel in the new year.

It’s been a bumper year for the Lovehoney Trade Sales Team, with back-to-back nominations at industry awards, with a record eight nominations at the upcoming XBIZ awards in January and a win for ‘Best Sales Team’ at the EROTIX awards in October.

To find out more about Lovehoney Trade, please visit

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