The ever nomadic Lovehoney Trade Sales Team has reported a fantastic reaction to their latest licensed range, Broad City, at the Calvista Roadshow.
Jim Primrose, International Sales Manager Lovehoney Trade, was in attendance at both Brisbane and Sydney shows after an epic trip from Scotland via Hong Kong.
Showcasing the Fifty Shades Freed Official Pleasure Collection alongside the fun and funky Broad City Official Pleasure Collection, Primrose reported lots of ‘Yas Kweens!’ – one of the catchphrases from the Comedy Central show.
It was a timely week to introduce the Broad City Range to over 50 retailers and Store Managers at the Roadshow as September 13th saw the premiere of its fourth season worldwide. Global media titles continued to feature the range this week, including Pitchfork, Health, Bustle as well as a glowing review from Playboy.
Jim Primrose comments: “I was delighted to be able to show the brand new Freed collection, which stands out with its deep burgundy and rose gold colourway. I had a fair few people try on the Pegasus from the Broad City range, the ready-to-go pegging kit from the range.
Calvista has such a great team and Susy and Laura’s meticulous planning ensured that the 15 exhibitors representing almost 40 brands arrived from across the globe in the same place at the same time. The hospitality and organisation of the Calvista team was first class. Thank you to the team and Roger and everyone involved.”
For more information on the ranges, please contact firstname.lastname@example.org or visit lovehoneytrade.com
Trade Awards for Lovehoney
EROTIX Awards – Best Sales Team and Most Innovative Business Strategy for Licensing
The Queen’s Award for Enterprise – International Trade (UK)
BDSM Product of the Year – Fifty Shades of Grey Keep Still Over the Bed Cross Restraint, StorErotica Adult Industry Awards (US)
Best Licensed Product – Motörhead Official Pleasure Collection, LIMA Licensing Awards
Progressive Pleasure Products Company of the Year – XBIZ Adult Industry Awards
Best Brand – Fifty Shades of Grey, SIGN Magazine Awards
Highest Mainstream Appeal – Motörhead The Official Pleasure Collection, EAN Magazine Awards
Outstanding Services to the Industry – Fifty Shades of Grey, EAN Magazine Awards
The Lovehoney Trade Team will be launching brand new products to retailers and distributors