The Rub PR wins Best Public Relations Firm from 2022 ASN Awards

The 2022 ASN Lifestyle Magazine Awards presented their awards show virtually honoring all sectors of the lifestyle and adult industry, from businesses to entertainers.

Over 20 awards were given out, including Best Public Relations Firm, which The Rub PR won.

The ASN Lifestyle Magazine Awards were presented with a festive online ceremony for the second year in a row. The Rub PR was one of the top adult public relations firms that made it to the industry finalist Top 5 list for 2022. Casey Carter presented the award, and The Rub PR team was elated to hear its name announced as the winner.

“I know many people say they’re honored to be nominated and make it to the Top 5 Finalists in an awards show, but we really are. I was blown away when the name of our agency was announced as the winner.”

Erika Icon, Owner and Publicist

“We want to thank all our current and past clients and everyone who voted for us—we really appreciate it. This award means a lot to us, especially since it comes from such a well-respected publication. We’re excited to receive our trophy,” says Erika Icon, Owner and Publicist.

For a complete list of the 2022 ASN Lifestyle Magazine Awards winners, go to


Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with almost 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency working with the top studios, companies, cam models, and performers. Before working in adult, she worked as an art director and copywriter for top advertising agencies in Los Angeles and graduated from UCLA with a BA in Fine Arts, minoring in French and English.

Icon has effectively helped her promote her clients and their brands and brought them into the mainstream arena. In 2014, Icon got her client Kimber James cast on E! Entertainment’s Botched and even appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies, in addition to scoring interviews for clients with Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more.

The Rub PR logo

The Rub PR clients have also won an unprecedented number of awards from countless awards shows, including XBIZ, XBIZ Miami, XBIZ Europa, AVN, XRCO, ALT Porn, Bazowie!, NightMoves, Fetish Awards, Urban X, Inked Angels, Australian Adult Industry Awards (AAIA), TEAs, YNOT, YNOT Cam, and Cammy Awards. And the nominations they’ve received are even greater. Ms. Icon also received multiple XBIZ and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, and Best Marketing Campaign – Company Image, ASN Lifestyle Magazine for Best Public Relations Firm and Best Supporting Business, and Inked Awards for The Bill Snyder Achievement Award. She won Best Public Relations Firm from the ASN Magazine Awards in 2022 and the NightMoves Award for Behind the Scenes award celebrating the stellar work she’s done for adult companies, studios, and performers in 2018.

Cosmo interviewed Icon for an article entitled “What It’s Really Like to Be a PR for Porn Stars.” She was also profiled by PR Week for their Sex Issue and by the Wall Street Journal for her social media expertise. Icon has been featured twice in XBIZ’s WIA (Woman in Adult). She’s a freelance writer for Hustler, DarkSide, and ASN Lifestyle mags and blogs for Medium.

For more about The Rub PR, visit Get all the social media links and more at

Indie Adult Cinema by Porn Filmmakers with Feminist, Queer, and Ethical Perspectives

Indie Adult Cinema by Porn Filmmakers with Feminist, Queer, and Ethical Perspectives

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