Neal Slateford, Co-Founder of Lovehoney, featured yesterday on BBC Worldwide Show ‘Talking Business’.
Lovehoney’s Neal Slateford is currently in New York for the Broad City Pleasures Collection Launch.
Slateford discussed the monumental growth of the global sex toy industry as well as mentioning the new collaboration with Comedy Central live on air.
Host Aaron Heslehurst discussed how mainstream the industry has now become, and how a once ‘niche’ industry is now set to peak by more than $50 billion by 2020.
Slateford commented: “If someone like Comedy Central is willing to partner with us, it just shows you how mainstream this category is becoming. We set out to make a world class shopping environment that was non-sleazy, educational and most of all fun. It’s actually couples who are having a whale of a time in the bedroom. It’s women who are buying – 70% of our customers classify themselves as being in long-term relationships.”
Heslehurst also commented on the fact that the Fifty Shades Effect was an important factor in making the category more mainstream, with Slateford agreeing that it had undoubtedly provided a ‘boost’ to the industry with over 3 million units of the official Fifty Shades of Grey Pleasure Collection sold worldwide.
Image credit: vulture.com
About Broad City
Broad City follows two women throughout their daily lives in New York City, making the smallest and mundane events hysterical and disturbing to watch all at the same time.
Broad City is an American comedy television series, created by and starring Ilana Glazer and Abbi Jacobson. It was developed from their web series of the same name, which was independently produced from 2009 to 2011.
The creation of the web series began after Glazer received poor feedback on a project she and a partner had been working on. After expressing her frustration to Jacobson, the two decided to work on a project together, eventually creating the web series Broad City. The series is based on Glazer and Jacobson’s real life friendship, and their attempt to “make it” in New York.