Lovehoney launches world’s first accredited qualification in ‘Sexual Happiness’.

Lovehoney, the UK’s largest online sex toy retailer, has worked with local learning institution Bath College to develop a unique, world-first ‘Sexual Happiness’ qualification for all staff.

The Sexual Happiness qualification covers a wide and diverse range of subjects, varying from in-depth product knowledge, to sexual health issues, to sexual identity and more.

Those that complete the course and accompanying workbook will gain a Level 2 in Sexual Happiness, accredited by Bath College and awarding body ABMA Education.

Topics are taught by experienced Lovehoney staff – experts in their respective fields – alongside guest lecturers Dr Jamie Lawson of Bristol University and Victoria Lehmann, a long-established sexual and relationships therapist.

The first round of 10 participants, representing Customer Care, HR, Marketing, Online Trade, Sales, Buying and Content, graduated on May 31. Graduates have already reported that they have been able to use some of their newly acquired knowledge, most notably in the customer care department, to advise on a range of issues including products to use when transitioning from male-to-female, erectile dysfunction and many more.

Lovehoney has recently commissioned a study of 2000 sex toy and non sex toy users and found that 98% of respondents felt that sex was good for their wellbeing. A surprisingly large number – 29% – have struggled sexually due to medical reasons.

Richard Longhurst, Co-Founder Lovehoney comments: “It is our mantra that everyone deserves a fun and fulfilling sex life and we are delighted that we are able to offer our staff the first nationally recognised qualification in this field, to help our customers find the perfect products for better sex. Our award-winning customer services team had little room for improvement but a recognised award is the icing on the cake.”

In 2016, Lovehoney won the Queen’s Award for Enterprise – International Trade, the highest accolade in British business.

Jenny Shipton, HR Advisor, Lovehoney comments: “We are the ‘sexual happiness’ people and we felt that with our exponential and international growth it was time to formalise our learning on the job into something that could be recognised the world over. Our aim is that all members of staff will take the course while they are here and the content thus far has proved invaluable so far for our customer services team, content team, marketing and more.

We are delighted to be able to say we are the first company in the world to make ‘sexual happiness’ a legitimate qualification and want to thank everyone who has been involved.”

Kate Hobbs, Head of Department for Sport, Leisure and Care, Bath College comments: “Bath College are keen to support local companies to develop their workforce so they can continue to innovate and grow. We clearly see the value in this for Lovehoney and their staff and we’re proud to be associated with such a ground-breaking company. For us, the commitment Lovehoney were willing to make in this was an easy decision in seeking accreditation for this unique qualification.”

Victoria Lehmann, Sexual Therapist and Course Lecturer comments: Who would have thought  that 25 years after I trained  as a sex therapist, I would be teaching on the world’s first ever accredited course in sexual Happiness. I recently finished teaching the first course and it was such a joy to have a group of individuals who were enthusiastic and prepared to learn how health issues affect relationships. I am absolutely convinced that their understanding, and complete commitment will ensure that this qualification will enhance the experience of every single Lovehoney customer.”

About Lovehoney

Founded in 2002, Lovehoney is a multi-award winning manufacturer and distributor of pleasure products. Its focus on exceptional customer service, product innovation, and creative marketing has placed Lovehoney at the forefront of developments in the sexual wellbeing market. In 2016, Lovehoney won the Queen’s Award for Enterprise – International Trade, the highest accolade in British business. Lovehoney was recently placed at number 41 on the Sunday Times International Fast Track 200, (fastest international growing company.)

About Bath College & ABMA Education

Founded in 1892, under the combined names of Bath City Science, Art and Technical Schools, Bath College is now a Further Education college in the centre of Bath, Somerset. In January 2013, Ofsted graded the College’s Art and Design department as ‘outstanding.’ Courses are also offered at a range of levels from Entry Level through to Foundation Degrees, HNDs and professional qualifications. ABMA Education is an awarding organisation based in the UK and recognised by OfQual (The Office of Qualifications and Examination Regulation) in the UK.

About Dr. Jamie Lawson, BA, MSc, PhD

Dr. Jamie Lawson holds a PhD in the evolutionary psychology of human mating strategy, and has a particular interest in all aspects of human sex and sexuality with a particular focus on identity, embodiment and power. Now a fellow at the University of Bristol, Jamie is now running a project on the BDSM practice of puppy play, and was recently involved in the Art of Relationships project at the Open University.

About Victoria Lehmann, SRN Dip Human Sexuality

Victoria started her career as an state registered nurse and went on to gain a wide range of qualifications in sexual therapy and medical education. She lectures on all aspects of sexual dysfunctions and publishes articles on subjects such as erectile dysfunction. Victoria is a trustee of the Sexual Advice Association which  recently launched a new app  to give everyone the opportunity to access advice relating to sexual issues. She currently works at London Urology Associates. Victoria is often approached for radio broadcasts around sexual health and relationships and has even acted as a script advisor to BBC EastEnders on a storyline about Impotence.

Lovehoney was recently placed at number 41 on the Sunday Times International Fast Track 200, (fastest international growing company.)


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