Sh! Launches new look branding and website

“Our new look logo represents uniqueness and individuality with understated and sophisticated fun."

Sh! (, London’s iconic destination erotic emporium is pleased to unveil their new look logo and website.

Celebrating 22 years of Sh! at 57 Hoxton Square, London UK premises; Sh! founder and industry pioneer Ky Hoyle marks the special occasion with a new modern and contemporary style logo and website.

Inspired by art deco style, a time of celebrated eroticism and female sexuality; it seems apt that Sh! derived creative influence from this era. The essence and ethos of Sh! has always been to create a welcoming and inspiring atmosphere for each and every woman to embrace and explore their true sexual selves whether they are in store or online.

[pullquote]“Our new look logo represents uniqueness and individuality with understated and sophisticated fun.”[/pullquote]

“We are all about sexual pleasure for all women through the advice and knowledge we have been dispensing for 22 years, our products, our personalised customer service and our educational classes.” – Ky Hoyle, Founder and Head Girl of Sh! Women’s Erotic Emporium.

Sh! – the best Sex Shop for women

Along with the logo, the Sh! website has been revamped to create an improved user experience for customers. The new website boasts an aesthetic and clean design with improved fast-loading functionality. The design is also responsive making it accessible on tablets and mobiles, making it easier for Sh! customers to access the website on the go.

Sh! Women Emporium for sex toysThe website is more user friendly to encourage easy navigation and to encourage further user interaction.

With additional filters, Sh! customers now have greater flexibility when searching for the perfect product that matches their specific needs.

There is also new features such as “click and collect” where customers can order online and collect for free within 3 working days at the store’s premises in London.

For international customers, Sh! ships worldwide.

The website places Sh! as THE experts on female sexuality with over 200 advice articles; it also includes details of events and classes occurring in store as well loyalty card social soirees for its members and showcases the latest products on the market, including their very own range Sh! branded products available exclusively through Sh! in store and online.

About Sh!

Established in 1992, Sh! is a multi award-winning, female-run erotic emporium, described as the “best sex shop for women’”  by Time Out and “true pioneers”  by The Observer.

Sh! Sex shop for womenDiscover the difference; Only the best, body-safe, sex toys, Sh! exclusive vibrators, lube and handcrafted strap on harnesses and dildos; all the advice you may need and a truely personalised service.

Experts in female sexuality for over two decades, we run erotic classes, to share our knowledge and help customers explore their own unique sexuality.

Xcite Erotic Books

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