is a brand new website for UK adults looking for fun, frolics and the best priced sex toys online.

Following the recent sexual awakening of millions of housewives across the globe, the demand for sex toys has gone through the roof.

As demand has grown, so has the online offering of adult websites selling everything from your standard, traditional rabbits to silk bondage gear and lots in-between.

The marketplace is becoming saturated with retailers taking advantage of horny Brits who want to increase bedroom play, get experimental with their partners and enhance personal pleasure.

As retailers prepare for record sales, stock up on silk ties and brace themselves for a 50 shades frenzy, Frolicka, launched in December 2014 aims to save visitors money by comparing pricing for thousands of products from 15 adult retailers.

Visitors can search through 61 categories and see the same product from multiple retailers allowing them to get the best price. There are also hand-picked offers and featured products in every category as well as the opportunity to discover new retailers and products.

Katy Higginson, owner of UpNorthern Ltd, publisher of says “While there are many websites aimed at saving money on insurance, holidays and groceries, there is no market leader to help save money on sex toys.

While this market may have been seen as taboo in years past, the advent of 50 Shades has brought sex, BDSM and kinky bedroom antics into the mainstream. People are more open and are embracing their sexuality in an unprecedented manner which in our opinion is a good thing.”

She adds “My idea is to create a fun and playful brand with a comprehensive offering to allow visitors to make informed choices as well as have a bit of bedroom fun. I want to provide a valuable resource to save money coupled with some inspirational bedroom ideas and good, high quality, useful information from visitors and industry experts.

We are constantly looking to increase the number of retailers on and will be looking for exclusive offers and competitions for visitors as well as developing sex toy reviews, guides, relationship advice and sex tips.”

As well as a comprehensive product offering there are also short erotic stories featured as ‘Frolics’. Designed to provide some light entertainment with sophisticated erotic imagery and perhaps some bedroom inspiration these are written by visitors who want to try their hand at writing and erotic authors alike.

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