Sh! (, London’s iconic destination erotic emporium is delighted to announce that for the first time ever in the company’s 22 year history that men are now welcome at their London premises 57 Hoxton Square, London N1 6PB.

Sh! has always been popular amongst men who have wanted to learn more about female sexuality and pleasure, with many men citing Sh! has the best place to go for advice and tips. As a result, it has been a natural progression for the company to invite men to shop at Sh!

Although men have previously been able to visit the premises, it was only if they were accompanied by a woman. Whereas now the doors of Sh! are open to men and they are invited to visit and shop in the downstairs section of the store during the regular opening hours of 12pm to 8pm, 7 days a week.

Sh! women's store announce Movember fundraiser
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To celebrate and mark this historic occasion, Sh! will be participating in raising awareness and funds for Movember 2014 (, which helps save and improve the lives of men affected by prostate cancer, testicular cancer and mental health problems.

Sh! are also holding in store fundraisers.

Sh! will be holding in store fundraisers at their London premises during the whole month of November, where visitors to Sh! will be invited to take photographs of themselves in front of a Sh! branded board with props such as fake moustaches on sticks.

See also: Sh! Launches new look branding and website

There is also the option of writing and sharing messages on the Sh! chalkboard for loved ones that have been affected by the issues highlighted by Movember. In addition, visitors are invited to donate in store or directly on the Team Sh! fundraising page which can be found here.

For every different picture shared on social media, Sh! will donate £1.

In addition, Sh! will be participating in the #MoWisdom social media campaign, where Team Sh! will be sharing witty words of wisdom from Movember online such as “A gentleman is one who puts more into the world than he takes out.”

To find out more about Sh! please visit or come visit us at 57 Hoxton Square, London N1 6PB.